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Tech musings and insights

On software development, start-ups, and innovation.

Twenty years ago, I helped a mortgage broker get his life back.

Twenty years ago, I helped a mortgage broker get his life back.
Michael Paric
Michael Paric

Twenty years ago, I helped a mortgage broker get his life back.

He was spending 6 hours a day on marketing tasks — manually, repetitively, alone. No APIs. No cloud. No AI. Just a small business owner drowning in work that shouldn't have required a human at all.

By listening carefully and building a few clever, purpose-built micro tools, I got him down to 15 minutes a day. Same results. A fraction of the effort.

That was 2006.

Now it's 2026. We have AI that writes code. Cloud infrastructure that costs pennies. APIs connecting virtually every tool on the planet. The technological gap between enterprise and small business has never been smaller.

And yet, small businesses are still doing manual data entry between systems that should talk to each other. Still printing forms that could be digital workflows. Still juggling three separate calendars that never sync. Still losing hours every day to tasks a well-designed integration could eliminate in seconds.

The problem was never access to technology. It was always access to someone who would listen first, then build something thoughtful and appropriately sized.

That's exactly what I do.

With 20+ years of full-stack engineering and systems architecture experience and a genuine obsession with elegant, efficient solutions, I specialize in helping small and mid-sized businesses identify the friction points bleeding their time, then designing lightweight integrations that create outsized results.

No bloated software packages. No enterprise-level complexity. Just smart, intentional design that meets you exactly where you are.

If your team is still doing manually what a well-built workflow could handle automatically, let's talk.